So during the day, I’m the Editorial Director at a company that does a lot of work for auto dealers and manufacturers. Here’s my first whack at a podcast with a guy named Scott Monty, who is Ford Motor Company’s head of social media. If you’re interested in how big companies like Ford are trying to reach a different group of buyers, or reach a specific group of buyers differently, you might be interested in this.
I’m no radio host, but I hope I’ll get better as I go. I had fun doing this.