My day job

Ford's Fiesta is a big part of FoMoCo's social media outreach program

So during the day, I’m the Editorial Director at a company that does a lot of work for auto dealers and manufacturers. Here’s my first whack at a podcast with a guy named Scott Monty, who is Ford Motor Company’s head of social media. If you’re interested in how big companies like Ford are trying to reach a different group of buyers, or reach a specific group of buyers differently, you might be interested in this.

I’m no radio host, but I hope I’ll get better as I go. I had fun doing this.

http://www.imakenews.com/proandcontent/proandcontent_e_a001917667.mp3

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About Craig Fitzgerald

Craig Fitzgerald is an automotive writer, photographer and editor with credits in Hemmings Motor New, the Boston Globe, Forbes, the Washington Post, Esquire and BoldRide.com
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